When assessing your outreach materials, be sure to consult with an advisory group that represents the target audience you want to reach.
From the colors of your brochure to the models in the photos of your marketing materials, you have to be aware of how your brand will land visually.
You might get questioned about the makeup of your staff if you only post photos of children of color for fundraising purposes.
As a consultant, I enjoy people asking me for my professional opinion on materials that want to include Latinas, parents, or women. Book your review, today!
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